Here’s Why Customer Confidence Is Key To E-Commerce SuccessWith Covid-19 Pandemic, there's a massive shift from traditional to eCommerce business models. You already know why customer confidence is key to e-Commerce success!
It was a game-changer when Whole Foods and Amazon announced their partnership. The foremost mind roadblock was whether customers trusted someone else to pick the freshest groceries for them.
After all, a BizFeel study suggests that 51% of consumers think the primary drawback of online shopping is that they can't touch and feel the products, along with scams and fraud. That is where the confidence comes in; you have to gain it.
Understanding The Opportunity:E-commerce is a chance to build relationships with customers more intimately. It allows you to connect with them deeper, learn their preferences, and figure out how to best serve them.
What is stopping you from success is a lack of customer confidence. If you can build trust with your customers, you'll be well on your way to a successful eCommerce business. Below are three reasons why customer confidence is key to e-commerce success.
- Customers need to feel confident in the security of the website they are using.
- Customers need to be able to trust the reviews they are reading.
- Customers need to know they can contact someone if something goes wrong.
- Customs need engaging and compelling content that offers that in person touch.
Remember The Numbers Don't LieIts true pandemic has driven many people online for the first time and has translated into a surge in eCommerce sales.
The global pandemic has led to 16.1% U.S. online sales from the 11.8% mark in its first quarter.
In the U.S. alone, eCommerce sales grew by 18.3% in 2021. That's great news for eCommerce!
What Does It Take To Boost The Customer Confidence?Customer confidence can be boosted in a number of ways by building trust with your audience. Let's start by addressing the commonly cited drawbacks of online shopping.
- Make The Returns Process Easy by Following A Money Back Guarantee
- Offer Free And Fast Shipping With Multiple Delivery Options
- Provide Live Chat Support And Reassuring Customer Service
- Use High-Quality Product Photos and Video To Reassure Customers They're Getting What They Expect
- Publish Detailed Product Descriptions Along With Customer Reviews
- Accept Multiple Payment Options
- Offer Discounts And Coupons To Reassure Customers They're Getting A Good Deal
- Use SSL Certificates To Secure Your Website
- Keep Your Website updated With The Latest Information
- Let Customers Know You're Listening To Them
Following the tips above, you can easily build customer trust and confidence.
Sounds like a bit drastic, but the virus has done that. What hasn't changed is how customers want to be treated.
The Science Behind Offering Easy Returns And A Money Back GuaranteeAs a business owner, you want to do everything you can to ensure your customers are happy. After all, happy customers are loyal customers, and loyal customers are good for business.
One way to keep your customers happy is by offering them easy returns and a money-back guarantee. Here's a look at the science behind why this works.
When a customer makes a purchase, they experience what is known as "post-purchase dissonance". This occurs when the buyer begins to second-guess their decision.
- Will this product meet my needs?
- Did I spend too much money on this?
- Am I going to regret this purchase?
Offering a money-back guarantee helps ease the buyer's anxiety by giving them an "out" if they're not happy with the purchase. Studies have shown that people tend to value things more when they've tried to acquire them.
This is known as the "endowment effect." So, when customers have to go through the hassle of returning an item, they're more likely to appreciate and value that item more.
Finally, by offering easy returns, you're sending the message that you're confident in your product. You wouldn't offer a money-back guarantee if you didn't believe that your product was good enough to stand on its own, right?
This confidence will instill trust in your customers, and they'll be more likely to do business with you again.
The bottom line is this: offering easy returns, and a money-back guarantee is good for business. It eases the buyer's anxiety, increases their appreciation for your product, and builds trust between you and your customer. So if you're not already offering these things, now might be the time to start!
Don't Underestimate The Impact Of Reviews And TutorialsWhen it comes to e-commerce, there is no shortage of advice; however, two strategies that are often overlooked are reviews and tutorials. By leveraging the power of these two tools, businesses can drive traffic, conversions, and repeat business.
What To Know About Review?
First, reviews should be prominently displayed on your website. This will show visitors that you value customer feedback and are not afraid to showcase positive and negative reviews.
Secondly, you should encourage customers to leave reviews by giving them an incentive, such as a discount on their next purchase.
Finally, you should respond to all reviews—good or bad—professionally and courteously.
Creating Engaging Tutorials
By creating engaging tutorials, businesses can position themselves as experts in their industry while also providing potential customers with valuable information. When creating tutorials, businesses need to keep a few things in mind.
- First and foremost, the tutorial must be relevant and useful to your target audience.
- Secondly, the tutorial must be easy to follow; if it's too complex or confusing, people will simply give up and look elsewhere for information.
- Finally, the tutorial should be visually appealing; use high-quality images and videos whenever possible.
Meanwhile, by creating engaging tutorials, you can position your business as an expert in your industry.
Next Steps!Now, it's time to put it all into action.
- Start by surveying your target market to better understand their needs.
- Then, take a close look at your website and ensure it's optimized for conversion.
- Finally, offer easy returns and a money-back guarantee to increase customer satisfaction.
- Don't forget to actively encourage customers to leave reviews and create engaging tutorials to drive traffic and conversions.