Paid vs Organic Social Media strategy

Weighing the Pros and Cons of a Paid Vs Organic Social Media Strategy For Your Business Growth! We will save you time and help you integrate the right strategy for your business.

Yes, you will want to do a bit for both, but what is the difference, and which one will help your business grow?

After all, social media traffic can be one of the essential sources for website growth. The Covid-19 times have shown that businesses with an online social media traffic plan weather the storm much better.

Today, 4.48 billion people are active social media users (that's quite big, right?)

And if you're running a business, that number is only relevant if you understand how to use social media to your advantage.

Moreover, despite the Apple 14.5 update that limited the targeting on Facebook and Instagram, new heights can still be reached with hyper-targeting on the platforms.

Let's compare the two approaches to see which will help your business grow.

Understanding Organic Social Media!

Organic social media is the unpaid version of social media marketing. In other words: it's free. The main idea is to publish content on social media platforms, hoping your audience will see it, engage with it, and share it.

But that's just one side of things: you are also building your brand with every post, every image, and every update you make.

The Pros of Organic Social Media Marketing!

• Free: The biggest advantage of organic social media marketing is that it doesn't cost anything. You don't need to spend any money on ads or boosting posts.
• Builds relationships: Another big advantage of organic social media marketing is that it helps you build relationships with your audience. When you regularly share high-quality content, your audience will start to see you as a trusted source of information.
• Increased reach: Organic social media marketing can help you reach a larger audience. When your audience shares your content, it has the potential to be seen by their entire network.

The Cons of Organic Social Media Marketing!

• Takes time: The biggest disadvantage of organic social media marketing is that it takes time to build an audience. You need to consistently post high-quality content and interact with your audience regularly before you start seeing results.
• Low reach: Another big disadvantage of organic social media marketing is that your content has a low reach. Unless you have a large audience, a few people will likely see your content.

Now let's look at the other side of the coin: paid social media marketing.

What About Paid Social Media?

Paid social media marketing is the opposite of organic social media marketing. Instead of relying on your audience to see your content, you're paying to have your content seen by a larger audience.

The Pros of Paid Social Media Marketing!

• Increased reach: The biggest advantage of paid social media marketing is that it allows you to reach a larger audience. When you pay to promote your content, it has the potential to be seen by millions of people.
• Faster results: Another big advantage of paid social media marketing is that it allows you to get results faster. You can start seeing results from your campaign almost immediately.
• More control: Paid social media marketing also gives you more control over your campaign. You can select your target audience, choose your budget, and set an ad schedule.

The Cons of Paid Social Media Marketing!

• Can be expensive: The biggest disadvantage of paid social media marketing is that it can be expensive. If you're not careful, you can easily spend more money than you're making.
• Less organic engagement: Another big disadvantage of paid social media marketing is that it can lead to less organic engagement. When people see that you're paying to promote your content, they may be less likely to engage with it.

Now that we've looked at each approach's pros and cons, let's compare them side-by-side.

Finally, what about Paid Vs Organic Social Media Strategy?

Paid social media marketing is a great way to reach a larger audience and get results faster. However, it's important to remember that it can be expensive, and it may lead to less organic engagement.

Let's summarize:

1. Organic social media marketing is a great way to build relationships with your audience and increase your reach. However, it takes time to see results, and your reach may be limited.
2. Paid social media marketing is a great way to reach a larger audience and get results faster. However, it's important to remember that it can be expensive, and it may lead to less organic engagement.

Integrating Paid and Organic Social Media In Your Business Strategy

1. Use Paid Social Media To Supplement Your Organic Strategy

2. Not All Posts Should Be Paid.

3. Use Paid Social Media To Test Content.

4. Get Into A/B Testing To Root Out The Best Content

5. Don't Forget Retargeting

6. Data Is Key

7. Keep Your Paid And Organic Strategies Separate

8. Work On Automation