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Why should you use google ads in 2023? You've been running your business just fine without google ads, so why start now? If you can get in front of new customers by spendings a calculated amount of advertising dollars, you will be able to increase your ROI and grow your business even further.

Google sees 3.5 billion searches per day and 2.98 billion unique monthly visitors – that's a lot of people (and potential customers).

8 Reasons Why Should I Use Google Ads

Millions of businesses use search ads to reach new customers and grow their businesses. Here are eight reasons why you should give AdWords a try.

#1 Harness The Ability Of a Broad Range Of Targeting Options

Google's massive reach and variety of targeting options make it an incredibly powerful platform for businesses of all sizes. You can target people by location, demographics, interests, and even what they've been searching for on Google. So with Google:
  • You can target every stage of the buyer's journey
  • Reach people across devices
  • There's something for every prospect and business size
You can even target your competition's customers or cover the customer's complete buying journey.

Sounds interesting! Start by targeting broader terms ('buy running shoes') to reach people at the top of the funnel, then add more specific terms ('best shoes for plantar fasciitis') to target people further down the funnel and closer to converting.

#2 Understand Intent, And The Target Audience Is All Yours!

Think of Google Ads as a form of inbound marketing that allows you to reach people already looking for what you have to offer.
This makes it an effective way to harness intent and earn business from prospects who are already interested in what you have to offer.

Additionally, ads are less intrusive than other forms of advertising, and they provide a service by helping the user find what they're looking for.

You Only Pay When Someone Clicks On Your Ad.

#3 Maintain Control Of Where Your Ads Appear And Reach Customers Across Devices

With Google Ads, you have full control over where your ads appear. You can choose the types of websites and apps you want your ad to show on, and you can even exclude the ones you don't.

This ensures that your ad reaches the right people, in the right places, and at the right time.

What's more, thanks to Google's cross-device targeting capabilities, you can reach your target customer on any device, whether they're at home on their desktop or out and about on their mobile.

#4 You Only Pay When Someone Clicks On Your Ad

With search ads, you don't pay for ad space like in a magazine. You bid on search terms and you only pay when someone clicks on your ad and visits your website.

This makes it a cost-effective way to reach your target audience, as you only pay when you know your ad is being seen by people interested in what you offer.

#5 Use Remarketing To Increase Brand Awareness & Conversions

Google Remarketing is a powerful tool that allows you to show ads to people who have already visited your website or used your mobile app. You can create remarketing lists in Google Ads based on the following:
  • The pages people visit on your website
  • The actions people take in your app
  • Custom combinations of these and other factors
Remarketing is an effective way to increase brand awareness and conversions, as you're targeting people who are already interested in your offer.

What's more, with Google's cross-device remarketing capabilities, you can reach your target customer on any device, whether they're at home on their desktop or out and about on their mobile.

#6 Google Ads Are Measurable

Data data data! With Google Ads, you have access to a wealth of data that can be used to improve your campaigns and ROI. You can track the following:
  • The number of impressions your ad receives
  • The number of clicks your ad receives
  • The click-through rate (CTR) of your ad
  • The position of your ad
  • The cost-per-click (CPC) of your ad
  • The conversion rate of your ad
All of this data can be used to improve your campaigns and ROI. Additionally, these ads allow you to A/B test your ads to see which version performs better.

This level of data is valuable because it allows you to fine-tune your campaigns and see what works best for your business.

#7 Start With Any Budget

Google Ads is a flexible platform that can be tailored to any budget. You can start with as little as $5 per day and increase your budget as your business grows.

This flexibility allows you to control how much you spend on your campaigns and get the most out of your advertising budget. And, most keywords don't cost more than $1 per click.

Keywords are the foundation of your Ad campaign. They're what you use to trigger your ad to show up when someone searches for something related to your business.

For example, if you sell running shoes, you might want your ad to appear when someone searches for "shoes" or "workout shoes"

You can research to find out how much it would cost to show your ad for each Keyword. Generally, the most popular keywords cost more than the less popular ones.

However, you can research to find keywords that are related to your business but don't have a lot of competition. This will help you get your ad in front of your target audience without breaking the bank.

#8 Quicker Results Than SEO And Other Advertising Methods

Google Ads can produce results quickly. Once your campaign is up and running, your ad can start appearing within minutes.

This is in contrast to other marketing methods, especially SEO efforts, which can take months to produce results.

The thing is: you can earn more in the short term though you have to spend more. So if you want immediate results and are willing to pay for them, AdWords is a good option.

Of course, this doesn't mean that SEO and other marketing methods are ineffective. They should be used in conjunction with AdWords to create a well-rounded marketing strategy.

But if you need results quickly, Google Ads are the way to go.

Next Steps:

Google Advertising is a powerful tool that can help businesses of all sizes grow their customer base and sales by reaching people actively searching for products or services like yours online... Give it a try today!

But before that, remember getting results with Google Ads is more than just setting up a campaign! We want to be your partner on this journey and offer you some more help. Let's discuss your business-tailored Google Ads Strategy now!

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